Business automation is changing the way brands operate, allowing them to do more with less scale and scale in ways never before possible. In theory, this means that business scale is not so important and automation can really bring advantages to smaller brands that are more likely to react to new trends faster than The bigger the opponent.

The only problem is that most of the automation tools on the market are still aimed at larger and medium-sized businesses - but not all of them.

In this article, we have selected some of the best business automation tools designed with smaller brands and helped you take your venture to the next level.

#  1: Zapier

Zapier is a simple automation platform that every business can use to save time and money while increasing productivity. This is as simple as automation, allowing you to create automated actions between essential applications used by businesses in every industry.

Want to automatically save attachments in Gmail to Google Drive? Or how about tweeting all your blog posts to Twitter as soon as you hit the publish button? Perhaps you want to save all new Google Docs files to OneDrive and then back them up in Dropbox.

With Zapier, you can set up thousands of automated devices like this to eliminate repetitive manual tasks, allowing you to spend time on more beneficial actions.

# 2: IFTTT

IFTTT is very similar to Zapier and the general idea is the same. You will use this to create basic automations between different applications to help you save between different platforms to repeat the same tasks.

The main difference is that IFTTT offers a significantly better free version than Zapier. The main drawback is that you can only have one account, which means it is not particularly suitable for teams. One key difference is that IFTTT automation runs immediately, as soon as the trigger action occurs. Meanwhile, Zaps runs every 15 minutes or five minutes depending on the software version you use.

The main advantage with Zapier is that you can set up multiple steps with any paid version. This allows you to set up multiple automation from the same trigger action - something you can do with any version of IFTTT.

# 3: ActiveCampaign

ActiveCampaign is more than just a marketing automation platform, combining advanced email marketing features and enterprise-standard CRM into a serious business software. ActiveCampaign is not the only platform of this type, but it is the only platform we know of that is equally well optimized for businesses of all sizes.

We have spent a long time searching for the right CRM platform (you can read more about our itinerary here) and we continue to encounter similar issues. Basic packages are usually reasonably priced because of the adjusted features and the price will increase as soon as you grow faster than your current version.

In addition to being one of the best all-in-one marketing automation tools in the industry, ActiveCampaign is the only tool we find affordable for every software version. That means you don't need to worry about being held for ransom if your business goes far beyond the version you started.

This is quite important when considering growth as a whole point of business automation.

# 4: Exactly

As a small business, you will need to automate your sales process in order to handle a higher volume of potential customers and turn many of them into sales - without building the entire team. sales team.

We did exactly this by using Leadformly and ActiveCampaign to systematize most of our sales process.

Leadformly is designed to increase your form conversion rate but it also helps you to segment your potential customers, directly on your web pages. It does this by using conditional logic to question users based on the information they enter and then send this data to ActiveCampaign.

You now have websites that generate a higher volume of leads, and you can automate your answers using ActiveCampaigns segmented email lists and automated features. . This cuts most of the sales process early and you can focus on dealing with potential customers close to the final purchase.

# 5: Hootsuite or Buffer

Social media is an essential business, but it makes it difficult to run and manage campaigns on multiple platforms. Fortunately, platforms like Hootsuite and Buffer make it easy to automate as many of your social media marketing efforts as you need.

There are a lot of differences between these two platforms but we have used Buffer because it is more intuitive software and it provides better scheduling options at the time we compare them.

# 6: Grammar

It's great when modern businesses need to produce as much content, even the smallest businesses in the most sectors. All emails, blog posts and social antics must come from somewhere and the last thing you want is your marketing efforts constrained by law breaches, sorry spelling.

Grammarly won, making your writing great, but it's great to save you from basic spelling and grammatical errors (compared to, etc.) can make people doubt the business power of friend.

# 7: Advertising Google

Okay, this is not like an automation platform but follow me. Google ads (recently rebranded from AdWords) are making a lot of changes designed to turn it into a stronger platform for smaller businesses and automation is at the center of this.

Check out its new responsive search ads (still in beta) for a preview of what's coming up.

However, you do not need to wait for new features to automate your PPC strategy. Google ads come with a bunch of automation features you can use for better results - and they're free:

Bidding rules: You set some bidding conditions (for example, increase the bid for ads that fall off the first page) and Google do the rest - learn more here.
Google ad code snippets: A set of JavaScript snippets that you can use to automate actions such as creating reports into spreadsheets, adjusting your bids and refining your keyword list.
Google advertising API: New version of AdWords API, Google advertising API is still in beta but promises to bring similar types of automation options for you to integrate into your own applications.
Automation, machine learning and artificial intelligence will change the way small businesses use platforms like Google Advertising in the next decade - and the change has begun.

# 8: WordStream

Although Google is making automation easier, there is a certain level of complexity that GRADE will eliminate many small businesses. I was confident that this won won was the case for too long but there was still space for third-party platforms like WordStream to simplify paid ads for people who don't want to get bogged down in complex settings. .

The 20-minute work week feature will help you get started and run with basic campaigns and management without sweating and you'll gradually outstrip this feature as you become more familiar with advertising. with Google Ads.

This is a great tool for understanding PPC and the whole idea of ​​going into Google Ads settings will seem more accessible after you use WordStream for a while.

# 9: Polite

Calendly is another simple automation tool that every business can use. Basically, it cuts emails back and forth to schedule meetings, phone calls and other appointments.

You just need to set your available option in Calendly for the next meeting and embed a link in your email invitation. The recipient then selects the time that suits them and the event is automatically added to your calendar - done.

# 10: Xero

The bigger your business is, the more accounting is needed and this is always a barrier when resources are tight. Xero helps minimize the workload of accounting with features like automatic invoicing, scheduled payments and cash flow management - plus a whole bunch.

You get a lot of features crammed into this software and all of them are designed to make money management easier for small businesses.

Automatically your way to bigger things
Automation is not reserved for large businesses out there and the choice of tools designed for smaller businesses will only increase in the next few years.

Let's start with the platforms we have seen in this article and by the time you make the most of them, there will be a new set of tools ready for you to take the next step - and it won't be long before you build your own automation to fit your needs.